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CREATIVE DIRECTION, DESIGN, MARKETING, BRANDING, PROJECT MANAGEMENT 

QUALIFICATIONS

Create designs, execute marketing strategies, consult with clients, generate creative ideas, and promote best practices. Accelerate organizations’ brand identity, enforcing brand guidelines strengthening emotional links between people, products, brands, and culture. 

Managed multiple deliverables, self-manage projects, and timelines to maximize efficient work-flows and align with the company’s marketing objectives, creative strategies, its’ cores, and values.

Generate visual designs, integrating brand-savvy enhancements for internal and external corporate communications focusing on brand consistency, marketing strategy, design solutions, and achieving effective results. Envision new approaches to merge business, art, and knowledge while adhering to brand guidelines. Extensive knowledge in advertising and marketing campaigns for a variety of mediums.

A team player and a positive approach to maintaining collaboration across all channels within the department. Brainstorm ideas, share information and skills with other associates, and ask them to do the same. Always self-improving, setting goals, and having a professional development plan. 

TESTIMONIAL 

“Bob quickly showed his ability to produce quality materials under demanding deadlines. His calm demeanor under pressure indicated that he would be the ideal candidate to lead the graphics team. In this position, Bob managed a diverse cast of artists with grace. Never ruffled when faced with challenges, Bob excelled as a leader and managed his team with effectiveness. Due to his leadership, we knew we could always count on the graphics department to deliver creative solutions promptly. Highly recommended.”
Larry Moore, V.P. of Marketing, JELD-WEN

DISCIPLINES

  • Creative Direction & Art Direction
  • Branding / Logo & Visual Identity
  • Social Media & Marketing
  • Publishing / Print & Collateral
  • Disciplines
  • Illustration & Art
  • Packaging Design
  • Web Design

FREELANCE ART DIRECTOR & SENIOR DESIGNER 

November 2017 – Present

  • Currently working with a handful of clients on a variety of projects using my expertise in art direction and graphic design. Specializing in identity, branding, marketing & website design. Meantime, keeping options open for the next best career opportunity.
  • Several companies that are clients and contracted: Elior | Slabb Kiosks | Denny Cherry & Associates Consulting | Richmond Alarm Companies | Belk | NSI | Mayfield Consulting | Applied System Technologies | JELD-WEN | Itek Printing | CIM

GRAPHIC DESIGN DEPARTMENT MANAGER | JELD-WEN/CMD AGENCY 

November 2013 – November 2017

  • Executed strategic creative branding direction and the development of marketing collateral increasing growth brand recognition for JELD-WEN® and its’ vendors.
  • Formulating strategies to deliverables across channels generating results, producing growth, and brand awareness. Example: rebranding JELD-WEN, educating consumers, engineer information increasing engaging, finding key points swiftly, and easier to comprehend.
  • Effectively strengthened internal and external communication avenues, products, and deliverables. Executed initiatives, aligned marketing goals, and sales. Expanded brand, design, production, and directed staff on all projects. Corresponded with vendors, scheduled projects, and media. 
  • Created new brand designs for Menard’s home improvement retailer and surpassed customer service expectations. This convinced Menard’s to stock JELD-WEN products exclusively generating sales over 80,000,000 dollars a year. 
  • Acted as a servant leader to instill trust in team members and across channels including senior executives. Possess a positive attitude and facilitate a good working environment. Took an active role in team members’ learning different functions of the department.
  • Extremely competent with the management of creative and technical teams, coaching peers and subordinates to become top achievers. Oversaw direct reports to assure timely, cost-effective deliverables and facilitated a positive environment. Spearheaded communication and took an active role in team members’ professional development plans.
  • Initiated project management software, streamlining the creative/production process, expanding productivity, reducing costs, and increasing company profit.

LEAD GRAPHIC DESIGNER | COMPASS GROUP NORTH AMERICA

Jan 2005 – June 2013

  • Directed, trained, and instructed designers on layout, design, and productivity to ensure projects surpassed design standards in a timely manner.
  • Triumphed in designing a distinctive proposal, winning the exclusive contract with an allocation of 10-million dollars per year for ten years.
  • Managed the consistency of the several brand channels, designing templates, deliverables, and overseeing the asset management and administration of graphics for America’s sales team. 
  • Developed custom proposals winning contracts increasing the department revenue by 10%. Some of these contracts included Exxon, AT&T, BMW, American Express, Fossil, and other Fortune 500 companies. 
  • Developed, organized, and supervised the addition of metadata/keywords into all images in asset management.

GRAPHIC DESIGNER | ITEK 
CREATIVE DIRECTOR | RACEWAY NET PUBLISHING
CREATIVE DIRECTOR | GRIGGS PUBLISHING
ART DIRECTOR | TRIPLE-D PUBLISHING 
ADVERTISING MANAGER | BRESEE’S RETAIL DEPT. STORE 
ART DIRECTOR | MARKSMAN STUDIOS
GRAPHIC DESIGNER | CBC ADVERTISING AGENCY

EDUCATION

BACHELOR OF FINE ARTS (BFA) | PLYMOUTH STATE UNIVERSITY 

Download Resume:

https://www.dropbox.com/s/ugife41z34pz77s/RVlasich_resume.pdf?dl=0

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